The World Wide Web is the principal point of access for information about your services and products, as well as a critical wedge for entry into new markets. Torindo can show you the most effective way to adjust and localize your Japanese and other Asian-language website content to reach the broadest possible audience. This is an area where experience has demonstrated the critical advantage of using a Japan-based localization services provider.
One of Japan's distinctive characteristics and a special challenge for market entrants is the sheer richness of its information environment. Awareness of new products, goods and services is continuously updated and quickly disseminated throughout the culture via internet, print and television media, and word of mouth. This also applies to awareness of the latest in word usage, graphics standards, and marketing trends. The rapid dissemination of such awareness among Japanese consumers can significantly influence the localization strategy for your website. This may include culture-based modifications to graphics, Flash animation, and website text.